The Naughty Nineties. New technologies. The “www” (World Wide Web) is born.The computer appears in our life. The cell phones too. Fashion industry is dominated by the supermodels Linda Evangelista, Cindy Crawford, Naomi Campbell, Nadja Auermann, Christie Brinkley, Christy Turlington, Kate Moss, Carla Bruni, Helena Christensen…The cinema inspires, stars aren’t the girls next door anymore. We want to look like them and surpass them
The Greedy Eighties: Aimlessness. Technology along with beauty. Paloma Picasso’s lips. The war of mascara. Clinique writes in its campaign: “Beauty doesn’t mean looking young”. Azzedine Alaia launches dresses that hug and reveal the body. Jean-Paul Gaultier deifies the female breast, with Madonna being his unique muse, perhaps at the top of her career.