Sparkling and full of life, Julie Massé is born in Tokyo where she lived till her 5 years old. Julie Massé has always lived in a world surrounded by fragrance and its language. Her father worked in the world of perfume in Tokyo and Grasse, the perfume capital of France; it was very natural and instinctive for her to end up working in the world of scent. She studied Chemistry and Perfumery in Isipca and she started her career at the heart of raw materials, in the quality control department of a fragrance house. She had the opportunity to become a Junior perfumer under the wing of Pierre Bourdoon for 3 years. Then she enhanced her own creativity alongside Christine Nagel. She joined the Fine Frangrance Creation team of MANE in 2010.

Julie Massé is the perfumer who developed the aroma of the new scent Si Le Parfum. In this new concentration, luscious and tangy scents of blackcurrant are blended with fresh citrus notes of bergamot. The heart is a combination of floral tones which awake the senses with osmanthus and jasmine to surround in an elegant way the sensual Chypre notes of patchouli leaves, amber, benzoin and vanilla.

Giorgio Armani’s new Si Le Parfum concentration has a solid amber effusion with blackcurrant in the opening tracing the origins of the initial fragrance while bergamot, vanilla and patchouli come to the play for this edition creating a sensual Chypre perfume.

Cate Blanchett remains the muse of Giorgio Armani’s Si perfume collection and we can enjoy her in her new advertisement campaign for Si Le Parfum.