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THE SCANDI STYLE
MAKES THE DIFFERENCE

Scandi Style is not just about names. It is first and foremost about ideas, behaviors, and stories with a past and a great future ahead.

Far away Iceland is mainly known for its volcanoes and for Björk. Her arctic, elfin beauty and her larger than life talent, which manifests not only in her music but also in her theatrical, almost surreal appearances, make the tiny singer a household name. So, it came as no surprise when she collaborated with none other than Alessandro Michele, Gucci’s creative designer, who not only designed her custom-made gown for the video of her song «The Gate» but is also credited as the creative director alongside Björk.
When we talk about “Scandinavian countries” we mean Denmark, Sweden, and Norway. If we want to be precise, we may use the phrase “Nordic countries”, which includes, apart from the aforementioned ones, Iceland, Finland, Greenland and Faeroe Islands. However, Nordic countries, despite their differences, share a common history, culture, and language. Danes may have been considered the most European Scandinavians, Swedes the most snob and Norwegians, until recently, hillbillies, yet today, since they have discovered oil, everyone wants to be like them. However, when you think of Björk, Baltasar Kormákur, Ingmar Bergmann, Liv Ullmann, Ibsen, the Scream by Edvard Munch, trolls, Santa Claus, sexual liberation, Saturdays dedicated to drinking and social welfare, the differences are not that important after all. Nordic style is born out of that mix.
Copenhagen figures among the cities with the happiest people, known for its Fashion Week (30 January-2 February), where the collections for the season Autumn/Winter 2018 are presented. Scandinavian designers have the opportunity to express themselves and approach issues such as new femininity, feminism, ecology as well as events that shake the world. Their different approaches are a cry for differentiation.

Christina Exteen, left her mark on the most famous Danish fashion house, By Malene Birger, and she was praised for her approach to women’s apparel. After all, her last collection for this winter is entitled “The power of femininity”.

Filippa K can be found in Stockholm. The company was founded in 1993 and today is one of the most famous Scandinavian fashion brands. This winter, its message is simplicity combined with mindfulness for our planet.

Three sisters are behind Dagmar, the Swedish fashion house, which draws inspiration from Art Deco in order to translate it into northern functionality, with sweaters and overcoats which keep their distinctive character.

 Acne Studios is yet another example of Scandinavian success. Now, it shows its collections at Paris Fashion Week- a proof of Jonny Johansson’s, founder and artistic director, influence on the industry. Elusive and controversial, he promotes through his brand experimentation, based on clean lines, asymmetries and new materials. His winter collection was inspired by the hand puppets made by the painter Paul Klee and focused on a handmade approach to clothes.

Among the Scandinavians in Paris, there is a Danish brand that has been showing in Paris since 1999. Bruuns Bazaar promotes down-to-earth luxury. Creative designer, Lene Borggaar, works with deconstruction and simple lines, while the brand’s dedication to Scandinavian prints as well as to functionality and comfort is translated into woollen coats with minimalist patterns or silk black dresses with 3D prints.  

CREDITS

Words:
Ira Sinigalia

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