THE SCANDI STYLE
MAKES THE DIFFERENCE
Scandi Style is not just about names. It is first and foremost about ideas, behaviors, and stories with a past and a great future ahead.
Christina Exteen, left her mark on the most famous Danish fashion house, By Malene Birger, and she was praised for her approach to women’s apparel. After all, her last collection for this winter is entitled “The power of femininity”.
Filippa K can be found in Stockholm. The company was founded in 1993 and today is one of the most famous Scandinavian fashion brands. This winter, its message is simplicity combined with mindfulness for our planet.
Three sisters are behind Dagmar, the Swedish fashion house, which draws inspiration from Art Deco in order to translate it into northern functionality, with sweaters and overcoats which keep their distinctive character.
Acne Studios is yet another example of Scandinavian success. Now, it shows its collections at Paris Fashion Week- a proof of Jonny Johansson’s, founder and artistic director, influence on the industry. Elusive and controversial, he promotes through his brand experimentation, based on clean lines, asymmetries and new materials. His winter collection was inspired by the hand puppets made by the painter Paul Klee and focused on a handmade approach to clothes.
Among the Scandinavians in Paris, there is a Danish brand that has been showing in Paris since 1999. Bruuns Bazaar promotes down-to-earth luxury. Creative designer, Lene Borggaar, works with deconstruction and simple lines, while the brand’s dedication to Scandinavian prints as well as to functionality and comfort is translated into woollen coats with minimalist patterns or silk black dresses with 3D prints.