A UNIQUE AVANT-GARDE FASHION BRAND
The story is a rather common one. Boy meets boy, they discover their shared passion for fashion and decide to partner up. The result of this collaboration is Mi-Ro, a unique, avant-garde brand, aptly named after their initials: M for Dimitris Mastrokalos and R for Giannis Raptis.
-Do you have distinct roles? Who does what in this partnership?
Our roles are interrelated. Neither of us works independently –everything is the result of collaboration. Of course, our education has determined to some extent our respective roles, but we are equally involved in both the creative side as well as the management.
-How difficult is it to combine the creative and the business aspects of the job?
Apart from a common aesthetic, we have managed to strike a balance between these two aspects, the creative and the business. We want to create clothes that can be wearable, and we want to offer value for money –we believe this to be the golden ratio in our collaboration.
-The clothes you design are very vibrant. How do you incorporate color without being “tacky”?
We find that the use of color in our collections is done in moderation and always based on our aesthetic criteria. We would never create an outfit that a woman escorting us could not wear.
-What role does color play in your creations?
Incorporating the right color is very important because it can enhance or totally ruin an outfit.
ON GREEK FASHION
-How do you manage to stay relevant in an ever-changing, trend-defined environment such as the fashion world?
With constant updates on what is happening trend-wise globally, and with continuous contact with our clientele –male or female– by listening to their needs and their desires.
-Describe your ideal customer.
Each and every woman that wants to wear our clothes represents for us the ideal customer; ultimately, she is the one that will breathe «life» into our creations.
-Name a woman that embodies the Mi-Ro style ideal.
The emancipated woman who likes to experiment with her image, without excess of course –her main criterion being her own personality.
-How hard has Greek fashion been hit by the recession?
Just like the rest of the world. It is a global phenomenon of our times and that’s why almost all the fashion Houses have become more adaptable and more creative with their product ranges. As far as we are concerned, we have been following the turning of the tides, and as a result have created a prêt-à-porter line at quite affordable prices.
-How do you see its future –especially in this economic climate?
The need, the desire to dress has not been eliminated; it simply is a more “value for money” thing nowadays, and the clientele is better informed.
-Are you optimistic as personalities?
We’d like to think so, although it is hard working in a profession in Greece, where the state does not consider fashion as a key element of the economy and has never supported it as many other countries do.
the CODE | Magazine – Autumn 2013 (Archive)