Just when you thought she’d ‘completed’ foundation, Huda has raised her own bar…
The beauty boffin, social media sensation and makeup artist-extraordinaire has been busily tweaking your Holy Grail base to make minor – but mighty – adjustments that you will love.
With the same full-coverage formula, phenomenal payoff and transfer-proof properties, the bestselling base is now both matte and dewy and promises 24 hours of flexible wear from the fragrance-free fluid. It’s the base to end bases.
Your favourite filter in a bottle is back, and it’s better than ever. Huda Beauty’s #FauxFilter Luminous Matte Foundation has all the credentials you fell for the first time, but now with a fragrance-free formula, 24-hour wear and a matte -but not flat!- finish.
Providing full, flexible coverage (without creasing or caking), the ‘true filter’ lends a smooth, real-skin effect as it blurs the appearance of pores and conceals anything you may wish to conceal – from breakouts to broken capillaries, this base means serious business with its innovative, matte-yet-luminous texture that cuts shine without compromising your natural glow (“Hello, lit-from-within!”). And, because of the long-wearing, non-drying, non-comedogenic formula, this won’t clog your pores and feels virtually weightless – and it won’t smudge or transfer, whatever the day (or the weather) throws at you. Waterproof, sweat-proof, humidity-proof, party-proof, pool-proof and mask-proof, this was made to withstand your demands and it comes in a spectrum of shades to suit every complexion.
HUDA’s HACKS
For a major glow: Layer on top of Huda Beauty’s {N.Y.M.P.H. Liquid Highlighter} by applying your chosen shade of N.Y.M.P.H. all over your face, followed by #FauxFilter Luminous Matte.
For flawlessly hydrated skin: Skin needs prep but don’t have the time? Huda’s {Beauty Water Jelly Hydrating Primer} will simultaneously hydrate and smooth your skin to ensure flawless wear that feels amazing all day long.
For no-makeup vibes: Next time you’re in a rush, finish your foundation with a quick mist of Huda Beauty {Glow Coco Hydrating Mist} so you can set it and forget it for the rest of the day and go about your glow.