LOUIS VUITTON UNVEILS THE NEW CAPUCINES 2021 CAMPAIGN
Léa Seydoux undresses to the bare necessities in a new Spring 2021 ad campaign for Louis Vuitton.
In the Marilyn Monroe-inspired photoshoot, photographer Steven Meisel captures the actress and brand ambassador with her iconic Capucines bag.
“The Capucines represents the essence of French savoir-faire. I’m very honoured to be the Capucines ambassador as it’s a handbag I love and wear all the time”
— Léa Seydoux
Actually, the bag is the only thing that Léa Seydoux wears in this campaign: her bare skin is elegantly shrouded in bedsheets as if she has just awakened to the soft rays of the morning sun. Αlongside her in every shot appears her Capucines bag illustrating the intimacy between a woman and her handbag.
Though this simple visual concept could easily be perceived as overtly sexual, thanks to Steven Meisel, who knows exactly what he’s doing, the results feel sophisticated and seductive.
By highlighting only what is unpretentious and essential the impressively artful imagery, creates a very sensual impact: from the bedsheets to the handbag to Léa Seydoux herself, everything, even the lighting, attests to a well-constructed tenderness.
The bag gets its name from Rue Neuve-des-Capucines, the street address of Louis Vuitton’s first store which opened in 1854. The Capucines bag itself exemplifies the House’s emphasis on creative craftsmanship and unbridled elegance. “Blending tradition with innovation, the thoughtfully designed Capucines bag is adorned with Signature LV initials, distinctive side rings, and a structured silhouette. Reinterpreted season after season, it is not simply a timeless handbag – it is a life-long companion,” the fashion house states.
CREDITS
Louis Vuitton Creative Director:
Nicolas Ghesquière
Art Direction:
Nicolas Ghesquière
Photographer:
Steven Meisel
Talent:
Léa Seydoux
Stylist:
Marie-Amélie Sauvé
Set Designer:
Mary Howard
Images:
Courtesy of Louis Vuitton