PRADA UNVEILS ITS FROZEN HOLIDAY CAMPAIGN

Nothing “Feels Like Prada” more than the frosty cinematic fantasy of “A Midwinter’s Night Dream”

Cinema is a fantasy: acting a craft, like fashion, that brings dreams to life.
For the Prada Holiday 2021 campaign, ‘A Midwinter’s Night Dream’, a cinematic dreamscape was created using groundbreaking technology, transporting audience.

Cinema has always inspired Prada – evocative of complex storytelling, further narrative and deeper meanings. In an evolution of Prada’s heritage of campaigns featuring leading Hollywood actors, four new talents debut for Holiday 2021: Julia Garner (Ozark, The Assistant), Shira Haas (Unorthodox), Louis Partridge (Pistol, Enola Holmes) and Taylor Russell (Waves, Bones & All). They are captured in a winter’s scene as they quest across a frozen terrain – revealed as Los Angeles, fantastically wrapped in a blanket of snow. Dressed in a collection designed for celebration, they move towards a joyous gathering – a definition of the holiday season.

Fusing together fashion and film — long a passion of Prada creatives — the campaign features a short film based on an original story and script by cult screenwriter and director Mary Harron (American Psycho), while Glen Luchford – a talent who has worked with Prada from the 1990s through to today- creates a cinematic landscape so tangible even its stars become unable to decipher reality. The campaign’s imagery is drawn from film stills – presented as bold cinematic panoramas, each capturing an enigmatic moment.

Stories of voyages are constantly told through cinema’s rich history: here, they are brought to life with cutting-edge 21st-century technology. ‘A Midwinter’s Night Dream’ utilises the Volume, a virtual effects tool originally engineered for the Disney+ series The Mandalorian – an immersive experience composed of a curved cocoon of glowing LED screens. The Volume is – like the story – transportive, recreating environments, inventing new realities.

Prada’s short film promises to deliver not just a winning wardrobe – but a truly authentic experience for all. Expect to be transported away from a world that feels into one that dreams.

Fashion and moviemaking unite in their wish to convey a story, one that brings people together in shared experiences. The Prada Holiday 2021 campaign is a celebration of cinema, fashion, community, and dreams.