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OLAPLEX: THE “HOLY GRAIL” OF HAIR TREATMENTS

Whether you love experimenting with hair colour or not, chances are you have heard of Olaplex. If you haven’t, though, let us spread the news about this “go-to” hair treatment that repairs all types of hair damage, restoring compromised hair to its former glory. Previously available only in hair salons, the innovative system can now bring its power to your own shower. Keep reading to get the details on this miracle product that will transform your tresses’ fortunes. Prepare to be amazed!

WHAT IS OLAPLEX

Olaplex is a revolutionary system that rebuilds hair’s broken disulfide bonds caused by thermal, chemical, mechanical or environmental factors. Founded by Dean Cristal, who teamed up with scientists Dr Craid Hawker and Dr Eric Pressley, Olaplex technology is based on the patented active ingredient “Bis-aminopropyl diglycol dimaleate” a new molecule that nourishes hair from the inside out.

If you ever wondered how Kylie Jenner, Kim Kardashian and celebrities all over the world proceed in hair transformations overnight without damaging their hair, now you know the secret. “When my hair is quite damaged, I sleep in Olaplex products and the next morning, I notice a huge difference,” admits Kim Kardashian. 

Top hair colourists and trichologists agree that Olaplex products strengthen hair from the inside out, allowing challenging transformations without compromising the integrity of the hair.

HOW does OLAPLEX work

All hair contains millions of disulfide bonds which give the hair its structure, strength and stability. When all the bonds, especially the disulfide bonds, are intact and in alignment, you have healthy, beautiful, shiny, beautiful to touch, hair. When disulfide bonds are broken, it results in damage. Olaplex system works like a true bond builder. It finds the damaged hair strands and rebuilds them. A bit of hair chemistry behind the innovation: the two ends of bis-aminopropyl diglycol dimaleate form bonds with the sulfurs, making an artificial, extended disulfide bridge.

Although Olaplex is ideal for bleached or coloured hair since it maximizes their resistance to any chemical treatment, it works for literally everyone. Natural, coloured, fine, full—even extensions—all hair types and textures can benefit from the treatment.“Think of it as your gym routine: the more you use it, the stronger, healthier and shinier your hair will be. Therefore, whether you have natural or dyed, fine or thick hair, do not hesitate to include Olaplex in your daily hair care routine.” says the director of education at Olaplex, Martine Robertson.

Why everybody is talking about Olaplex

“Think of it as your gym routine: the more you use it, the stronger, healthier and shinier your hair will be.”

the olaplex system

At first, Olaplex was developed for professional use at hair salons. (Steps No.1 & No.2). Today, there are seven different, numbered products you can use at home to take full advantage of their benefits. (Steps No.0, No.3, No.4, No.5, No.6, No.7 & No.8). Take notes and pick the best for your needs:

At-Home Steps

  • Olaplex No.0 Bond Builder
    This hair primer can be used as a two-part system before the No.3 Hair Perfector, to intensify the treatment and offer maximum hydration and repair. It is absorbed very quickly without weighing down the hair.
  • Olaplex No.3 Hair Perfector
    This is a star product. It’s the at-home version of Olaplex No.2 and is designed to be used once a week before shampooing and conditioning. Apply about 1-3 teaspoons on damp hair, comb through so that it reaches every cuticle of your hair and then leave it for at least ten minutes. Leave it more if your hair is pretty damaged.
  • Olaplex No.4 Bond Maintenance Shampoo
    Use Olaplex No.4 instead of your classic shampoo to supply your hair with a high dose of hydration. The surfactant from the coconut oil contained in the formula protects the hair colour and helps your hair look very shiny.
    Note that it’s super bubbly and a little goes a long way.
  • Olaplex No.6 Bond Smoother
    A leave-in styling cream enhanced with vitamin E and coconut oil. It reduces frizz for up to 72 hours.
  • Olaplex No.7 Bonding Oil
    Α lightweight plant hair oil that doesn’t weigh down the hair. One pump can smooth frizzing, add shine and protect hair from heat even up to higher warmth.
  • Olaplex No.8 Bond Intense Moisture Mask
    This brand-new hydrating mask is designed for damaged hair and split ends. Its weightless texture is fully absorbed. Start with two pumps for shoulder-length hair or more for thick and long hair. Leave on for about 10 minutes and rinse thoroughly.

In-Salon Steps

  • Olaplex No.1 Bond Multiplier
    A guardian angel for hair health, Bond Multiplier is mixed with ammoniated colour to prevent broken bonds formed during chemical treatments and protect your hair. Its formula contains a high dose of Bis-aminopropyl diglycol dimaleate, offering you the higher protection you can get.
  • Olaplex No.2 Bond Perfector
    No.2 is the second step to the bond multiplier, refining any remaining broken bonds missed in the treatment’s first step. It’s like a hair mask, which stays on for about 20 minutes to repair damaged hair follicles and add a whole lot of protein and nutrients to your tresses.

You can take the hair diagnostic test available on the official website of Olaplex here, to find out which products are ideal for your hair’s needs. 

CREDITS

Holding Image:
SPACE NK

Image:
Courtesy of OLAPLEX

Words:
Maria Koutsaka

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